Brand and Design strategist at ZeBrand
John Corleto is a brand and design strategist now based in Tokyo, Japan. Previously he was a Senior Strategist at the global brand consultancy, FutureBrand. Leading and handling projects in Australia and across the Asia Pacific, he has helped create brand strategies, positionings, communications frameworks and new names and visual identities for large financial and health care institutions and tech-start-ups alike. Before this, he trained at design thinking and innovation consultancy, Second Road as well as was a guest-lecturer on the relationship between brand and entrepreneurship at the University of Sydney. Today, he is working with Ipsos Japan and ZeBrand to deliver strategic and brand insights. John holds a Commerce Degree from the University of Sydney.